Informed Access

BRANDING

Informed Access is a personal project I’m working on to create a platform that offers essential accessibility information for entertainment, recreation, and other venues. It’s designed for people with disabilities, parents with young kids, and anyone who needs a simple, no-frills resource. I’ve developed the brand identity, including the logo, color scheme, and messaging, and created a rough web design to showcase how the platform could work. My research highlighted the demand for a user-friendly source of accessibility info since existing resources are often unclear and hard to use. The goal is to build a recognizable brand, design an intuitive web interface, and establish a tone that’s clear and empathetic. I focused on simplicity and inclusivity to make it easy for users to find what they need, and feedback so far has been really positive. I plan to keep refining the platform based on ongoing testing and user input.