Lucie's Wholesome Kitchen

BRANDING

Lucie’s Wholesome Kitchen was a meal delivery service supporting busy families around Costa Mesa, CA with fresh, ready-to-serve meals. I led the entire brand development from the ground up, including logo design, color exploration, social media templates, website, packaging, and printed materials. Through early brand and color exploration, I landed on a palette of deep navy blue and soft blush pink—a combination that balanced professionalism with warmth and spoke directly to their core audience of busy, working moms. The blue conveyed trust and reliability, while the pink added an approachable, nurturing tone. I worked closely with the founders and their marketing team to ensure every touchpoint felt cohesive and intentional. Over two years, I helped grow Lucie’s into a trusted local brand with a strong visual identity and a loyal community.