Lucie's Wholesome Kitchen

BRANDING

Lucie’s Wholesome Kitchen was a meal delivery service focused on helping busy families in and around Costa Mesa, CA. I was responsible for building their brand from the ground up, which included designing the logo, color palette, social media templates, website, packaging, stickers, and more. I worked closely with the owners and their external marketing team to create a brand that resonated with their target audience—busy, working moms—and kept everything cohesive across all channels. Over two years, I helped grow the brand and its community, turning Lucie’s into a trusted name for meal delivery.