Greeley Creative District is a non-profit organization dedicated to celebrating Greeley, Colorado’s unique creative culture and supporting the growth of local arts and creative businesses. I was brought on to refresh and expand their brand identity for use across print and internal materials.
Working from their existing logo, I modernized the design to improve scalability, clarity, and visual consistency across applications. I also developed updated brand guidelines, including a refined color palette, curated typeface pairings, and supporting graphic elements. These updates brought cohesion and flexibility to the brand, making it easier for internal teams to maintain visual consistency.
In addition to the brand system, I contributed directly to the design of key print materials for their 2024–2025 fundraising campaign, ensuring the updated identity was implemented effectively and compellingly from day one.
