Greeley Creative District supports artists and creative businesses in Greeley, Colorado. Through Black Turtle Studios, I refreshed their brand and designed the print materials for their 2024–2025 fundraising campaign.
Their logo only existed as an old raster file. I rebuilt it as a vector so it could be used at any size, with versions for different layouts. I also refreshed the colors, chose type pairings, and designed supporting graphics.
The staff make a lot of their own materials, and most aren't designers. I wrote a short set of brand guidelines with rules and examples they could follow without needing me for every layout.
I then used the refreshed identity for the fundraising campaign's donor outreach materials.
