Greeley Creative District supports artists and creative businesses in Greeley, Colorado. They brought me in to refresh their brand and design the print materials for their 2024–2025 fundraising campaign.
Their logo only existed as an old raster file, so the first job was rebuilding it as a clean vector with lockups for different contexts. Around it I built a refreshed palette, type pairings, supporting graphics, and a short set of brand guidelines.
The guidelines mattered most. Nonprofit staff produce a lot of their own materials, and most of them aren't designers, so the system had to survive being used without me. Clear rules, real examples, not much room to drift.
The campaign print came last: donor outreach pieces that had to look credible enough to ask for money and warm enough to still feel like a community arts group.